Daniel Kvist / Work / Scania

Scania is one of the world's leading provider of transport solutions.

Back in 2011, Scania was one of the leading provider of trucks, buses and powertrains but as they where heading into the age of servitization, autonomous driving and electrification.

Scania needed to start an journey of exploration and conceptualization of their ambitious North Star vision and at the same time start implementing it on existing digital touch-points step-by-step. In spring 2018 the company launched it last combustion engine product and transformed into a world leading provider of transport solutions.

My assignment as to lead a digital transformation journey, exploring future scenarios and conceptualize Scania as a customer-centric solution provider including a new digital design concept including a centralized design system for all the digital touch-points creating a cohesive brand experience.

  • Strategic design

  • Design direction

  • Concept development

  • Design system

  • UX & Service design

  • Visual design

Role: Design Director
Client: Scania Group
Agency: CP+B Group
Duration: 2011– 2014

scania.com

Strategy

Explorative & visionary concept of Scania’s ambition and strategy to become a world-leading provider of transport solutions.

Presented to all employees at Scania to launch the North Star ambition for the organization.

Digital Brand Experience & design system

From dark to bright, step-by-step we helped Scania to transform its digital ecosystem from the bottom up and pave the way for the current Scania brand experience.

Websites, apps, products, and services Daniel worked with:

  • Scania Ecolution

  • Scania Truckgear

  • Scania Driver Competition

  • Configurators

  • Sales tools

  • Scania Rental

  • Scania Used vehicles

  • Fleet management system

  • iQuote

  • Apps for tradeshows