Dr. Denim is a global denim and streetwear brand based in Gothenburg, Sweden. Offering their users everyday denim with perfect fit, premium quality and an affordable price-tag.

Back in 2014, the brand relied heavily on independent stores to tell and drive the brand experience and user touch points. But the market quickly changed and a need to take control of the brand and it's touch points presented a challenge that was in need to be solved.

Brand strategy & direction
Brand experience design
Strategic planning
Concept development
Brand management
Leadership facilitation & coaching

Role: Brand Experience Director
Client: Dr. Denim
2014 – 2019

drdenim.com

My assignment was to manage, identify and transform the brand into a customer-centric brand owning the brand experience and giving the management the tools to secure future growth.

Dr. Denim is a global denim and streetwear brand based in Gothenburg, Sweden. Offering their users everyday denim with perfect fit, premium quality and an affordable price-tag.

Back in 2014, the brand relied heavily on independent stores to tell and drive the brand experience and user touch points. But the market quickly changed and a need to take control of the brand and it's touch points presented a challenge that was in need to be solved.

Project Two